Connect the Dots: IgA Nephropathy & Your Gut
Connect the dots is a multichannel disease-state awareness campaign built on a critical scientific insight: while IgA nephropathy (IgAN) is a rare kidney disease, emerging research suggests it may begin in the gut. By visualizing the science and strategically aligning IgAN education across channels, Connect the Dots empowered patients to better understand their disease, engage more confidently with healthcare providers, and take informed next steps—demonstrating how thoughtful, multichannel creativity can elevate disease education in a highly specialized category Received the Bronze award in the Multichannel Campaign category at the 2026 PM360 Pharma Choice Awards
