Digital Design
Through the years, I have touched everything from e-details, to websites, blogs, e-blasts, social, and banner ads. I have managed complete builds of websites with user research, developers, CMS management, and regulatory reviews. Below are a few examples of digital work.
vitaMom was a digital blog from 2014/2015 to drive traffic, improve SEO, and to drive social engagement. From this beta test, we later concentrated on the top drivers and tailored future pages, ads, and social to more focused content.
Imvexxy non-personal promotional email journey design, based on the peach campaign
2016 redesign of the TherapeuticsMD website. Worked with web design colleagues to implement the new site design.
Contributed to the success of vitaMedMD’s Small Packages Campaign, collaborating with digital colleagues to drive impactful changes within the website framework. Led the enhancement of user experience (UX) to optimize navigation and interaction, resulting in increased engagement and conversions. Strategically directed traffic to the vitaCare hub-service by implementing effective calls to action and strategically placed links.
The visual rebranding transformed the brand’s aesthetic from pastels to a more vibrant and bold visual presence. Integrated graphic design expertise to create an eye-catching and memorable interface.
By effectively merging UX improvement and graphic design, showcased versatility and proficiency across multiple domains. The campaign’s outcomes include heightened website traffic, improved user engagement with vitaCare, and a refreshed brand identity.
Interactive E-detail aid for reps to communicate product, cost, and hub-service information to during on-site calls with health care providers.
For Brilliance New York, I redesigned their e-commerce site from the dark and dated site on the left, to a modern, fun, and high-end site to the right. I also maintained the site’s product pages, taking all photographs, producing graphics, and copy.
