Great Things Come in Small Packages was the 2017 evolution of the vitaPearl campaign that focused on the small size of vitaPearl, an advantage over many of the very large pills on the market. It also focused on the development of the baby, a shift away from showing pregnant models.

Contributed to the success of vitaMedMD’s Small Packages Campaign, collaborating with digital colleagues to drive impactful changes within the website framework. Led the enhancement of user experience (UX) to optimize navigation and interaction, resulting in increased engagement and conversions. Strategically directed traffic to the vitaCare hub-service by implementing effective calls to action and strategically placed links.

Participated in a visual rebranding initiative, transforming the brand’s aesthetic from pastels to a more vibrant and bold visual presence. Seamlessly integrated graphic design expertise to create an eye-catching and memorable interface.

By effectively merging UX improvement and graphic design, showcased versatility and proficiency across multiple domains. The campaign’s outcomes include heightened website traffic, improved user engagement with vitaCare, and a refreshed brand identity.

The collaborative effort, technical prowess, and dedication applied during this campaign lay the foundation for continued digital marketing endeavors, leaving a lasting impact on vitaMedMD’s online footprint."

vitaTrue print ad – Consumer. The campaign leveraged an engaging photograph with a natural and modest aesthetic for our vegan and kosher prenatal vitamin.

Three concepts tested for the launch of vitaTrue in print and digital advertising

The vitaMedMD Chalk campaign focused on women in the planning stage versus women who were already pregnant. Prenatal vitamins are important to preconception health and it was important to target our patients before pregnacy because data shows that once a woman starts a prenatal, they will remain on that prenatal the remainder of their pregnancy. My role in this campaign was developing the Chalk concept, coordinating and executing the photoshoot, and finalization of images.

Utilizing the same model as we used in our Consumer Chalk Campaign, the HCP version of the 2018 campaign focused on the early patient, emphasizing the goal of starting patients on a quality prenatal early, so they can continue through out their pregnancy. For this photoshoot, I developed the campaign concept, coordinated the photoshoot from selecting the photographer, model selection and negotiation, wardrobe, shot list, on site art direction, image selection and final editing direction.

The Baby Love campaign was an evolution of the vitaMedMD Family Starts Here Campaign.

Your family starts here was the campaign that we leveraged both with in office brochures for newly pregnant patients and through print and digital advertising. Focusing on the importance of starting a prenatal as you start planning a pregnancy. This piece explained the benefits and differentiators between the 4 products.